How much can you really save on NFL tickets?
The answer depends on your personal preferences, when you buy, and—most importantly—where you buy.
While some fans end up overpaying, savvy buyers consistently save 10–15% (and sometimes over 20%) by choosing the right timing and ticket site.
Let’s break down the biggest factors that determine your potential savings.
Your Preferences: Opponents & Timing
The teams and timing of the game you choose can dramatically impact what you pay.
- Opponent matters:
The most expensive Denver Broncos home game in 2025 is October 26 vs. the Dallas Cowboys. The average “cheapest seat” for that game is $390, while the average for the Broncos’ other eight home games is only $161. - Timing matters:
As covered in The Best Time to Buy NFL Tickets, prices are generally lower in the latter part of the season. On average:- Weeks 14–18 are 34% cheaper than Week 1.
- Weeks 14–18 are 20% cheaper than Weeks 2–5.
So if you’re flexible on dates and opponents, you can cut costs by hundreds of dollars.
Tools: Tracking Ticket Prices
Wouldn’t it be cool to track NFL ticket prices and get alerts when they drop?
- TickPick has a built-in price tracking tool that can notify you when listings change. It’s helpful, though a bit limited in visuals.
- Thrifty Sports Fan subscribers (that’s us!) get weekly notifications of price changes and detailed breakdowns by week—not just for one event, but across all of your team’s home games.
The right tools can help you strike at the perfect time and maximize your savings.
Ticket Source: Choosing the Right Site
The most measurable savings factor is which ticket site you use.
From 2021–2025, here’s what the data shows:
- The average difference between the cheapest and most expensive reseller: 22.4%
- The average difference between the cheapest site and the overall average: 12.9%
- The difference between the cheapest and 2nd-cheapest site: just 3.8%
👉 Put simply:
- If you use the most expensive ticket broker, switching to the cheapest could save you over 20%.
- For the average fan who shops smart, savings typically fall in the 10–15% range.
Final Word: How Much You Can Save on NFL Tickets
Not all NFL ticket prices are created equal. By being flexible on games, tracking price changes, and choosing the right ticket site, fans can consistently save 10–15%, and in some cases as much as 20–22%.
That’s the difference between overpaying for “cheap seats” and actually scoring a deal worth bragging about.
FAQ
Let’s use the Sept. 4, 2025 Cowboys-Eagles game as an example. Suppose that there’s a ticket reseller that you’ve used in the past, which we’ll refer to as “Site Z”. One week before the game, the cheapest non-SRO tickets on Site Z were going for $590 apiece. Let’s further suppose that, at our recommendation, you decided to get your tickets from “Site A”. Site A’s price for the same or similar seat was $427 – a whopping difference of $163 per ticket. If you were buying 2 seats, that’s $326 less. For 4, $652.
While the above example is an outlier, it’s based on real-time prices so hell yes, it’s realistic. However, what’s more likely is a 10-15% savings. Based on the average secondary market NFL ticket price of $387, we’re talking about a difference of $39-$58.per seat.